SkyQuestCom's Personal Development Blog

It can be intimidating to figure out what to start especially if you are a new start-up. In his book, “Getting Everything You Can Out of All You've Got”, Jay Abraham teaches 3 simple ways to multiply growth potential for your business, of any type, and of any size.

America’s #1 Marketing Wizard

They don’t call him “America’s #1 Marketing Wizard” for nothing! As the founder and CEO of Abraham Group, Inc. in Los Angeles, California, Jay has spent the last 25 years solving problems and significantly increasing the bottom lines of over 10,000 clients in more than 400 industries worldwide. Jay has seen and dealt with every type of business you can imagine. And he’s studied and solved every kind of business question, problem, challenge and opportunity.

3 Ways to Increase Your Business, As Taught by Jay

Many people claim there are 100 ways to increase a business. Some say 200 ways. Few others tell you there are 500. Needless to say, it can be intimidating to merely figure out what to start especially if you are a new start-up.

But here’s the good news – according to Jay, there are only 3 ways to increase your business. They are:

1. Increase the number of clients
2. Increase the average sale of the sale per client
3. Increase the number of times clients return to buy again

How to Increase the Number of Clients

One example that Jay gives, is a company that had a compensation plan that pays its salespeople 10 percent on a sale. The salesperson would get $100 and the company would get $900.

Jay then had the company calculate:

• The average new client is worth to them in dollars for every sales made
• The times that client buys from them yearly
• The years the average client will be with them

It turns out the first sale resulted in an average of $200 profit for the company. Of that, $20 went to the salesperson and $180 to the company. On average, the client bought 5 times a year for 3 years. This means that each time that company gets a new client, they were receiving $3000 in cumulative profits.

Jay’s solution was to give 100% of the profit for every new client they bring in. The company thought Jay was insane. But according to Jay, this would make the salesperson 10 times motivated to sell to new clients. And everytime they bring in a new client, the salesperson makes an addition $200, and the company makes an additional $2,800. The company, who thought Jay was insane, implemented the plan and sales tripled in 9 months.

How to Increase the Size of the Sales Per Client

Jay quotes examples of big car companies that sell clients a new car for a particular price. The reality is, very seldom do clients pay just the advertised price. They may buy a few extra items like a radio, air-conditioning, security system, sun roof etc.

How to Increase the Number of Sales Per Client

Jay mentions that successful companies use well thought-out, documented, income-increasing principle and leveraging strategies. Some examples:

• Stockbrokers offering occasional IPOs to select clients.
• Clothing stores, auction houses, jewelry stores and others holding private “by invitation only” sales events for preferred clients.
• Airlines offering frequent-flyer miles.

To date, thousands of people have doubled, tripled, and even quadrupled their sales or income by just following these 3 simple ways as taught by Jay.

You could be one of them.

Feel a sudden surge of business inspiration? If you said “yes”, then discover many more brilliant business secrets “hidden in plain sight” from you by watching Jay’s powerful video seminar “Business Strategies” at http://www.SkyQuestCom.com/learning.

Labels: America's Number One Marketing Wizard, Business, Business Management, Business Tips, Entrepreneurship, Getting Everything You Can Out of All You've Got, Jay Abraham, Success

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